Digitaalisen markkinoinnin mielenkiintoiset linkit 21.2.2016

Tässä kooste kiinnostavista artikkeleista ja uutisista digitaalisen markkinoinnin alalta.

Carlsberg: Probably the best content strategy in 2015…: Carlsberg’s ‘Newsroom’ felt like a standout content strategy in 2015, combining old-school acumen and great creative with modern PR. The multichannel project began in March 2015, underpinned by Fold7, TMS, OMD and CliffordFrench, and went on to win a Masters of Marketing award. – by Ben Davis – https://econsultancy.com/blog/67373-carlsberg-probably-the-best-content-strategy-in-2015/

How can brands tackle the collaborative economy? 25+ case studies: Upcoming SlideShare Loading in…5 × How can brands tackle the collaborative economy? 25+ case studies LaMercatique BY GREGORY POUY WITH LOVE THE FUTURE OF SOCIAL HOW CAN BRANDS TACKLE THE COLLABORATIVE ECONOMY? LaMercatique Gregory Pouy Marketing artisan in a Digital age gregory.pouy@lamercatique. – by Keynote Author – http://www.slideshare.net/gregfromparis/how-can-brands-tackle-the-collaborative-economy-25-case-studies

A Newbie’s Guide to A/B-Testing [Infographic]: A/B-testing can help you make informed decisions about your marketing strategies and get the most out of your Web traffic. Here’s what you need to know to get started. – by Verónica Maria Jarski – http://www.marketingprofs.com/chirp/2016/29118/a-newbies-guide-to-a-b-testing-infographic

19 Free Email-marketing Tools, to Improve Results: Email marketing continues to be an effective way to reach customers and prospects. And there are a variety of free online tools available to help you enhance your email campaigns. Here is a list of free tools to improve your email marketing. – by Bio, RSS Feed – http://www.practicalecommerce.com/articles/95803-19-Free-Email-marketing-Tools-to-Improve-Results

Why does Chinese web design look so ‘busy’? Part two: We recently did a brief analysis about why Chinese websites look ‘busy’ to people who are used to Western design. What was originally intended as a light-hearted post to point out the difference between Chinese and Western sites inspired debate both on our site and off. – by Jeff Rajeck – https://econsultancy.com/blog/67509-why-does-chinese-web-design-look-so-busy-part-two/

Automated Marketing: 6 Simple Steps and 18 Amazing Resources: The promises of automated marketing are big: more leads, more conversions, more sales … less work. As early as 2013, the Lenskold Group found that “63% of companies that are outgrowing their competitors use marketing automation. – http://blog.kissmetrics.com/automated-marketing/

The Absolute Beginner’s Guide to Google&nbspAnalytics: If you don’t know what Google Analytics is, haven’t installed it on your website, or have installed it but never look at your data, then this post is for you. – by Kristi Hines – https://moz.com/blog/absolute-beginners-guide-to-google-analytics

Understanding The Essence of Google AdWords (Infographic): For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers. – https://blog.kissmetrics.com/understanding-google-adwords/

Learn the Basics of Color Theory to Know What Looks Good: Colors are important to making things look good, whether it’s the clothes you wear or the presentation you give at work. But not everyone instinctively knows that orange and blue is a perfect combination. – by Mihir Patkar – http://lifehacker.com/learn-the-basics-of-color-theory-to-know-what-looks-goo-1608972072

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