Brändin rakentamisen 12 mielenkiintoista linkkiä

brand photo

Tässä kooste kiinnostavista artikkeleista ja uutisista digitaalisen markkinoinnin ja brändin rakentamisen alalta.

How to Build an Authentic Brand With a Remarkable Voice: Businesses today have more ways than ever to connect with their customers. Traditional methods like radio and television are still effective, but now, they can reach out to potential customers in their own homes through channels including social media, email, video and SMS messaging. – by Guest – http://www.adweek.com/socialtimes/sherry-gray-guest-post-authentic-brand-remarkable-voice/646358

Brands – Get Personal with UGC – Tags: – https://blogs.adobe.com/digitalmarketing/social-media/brands-get-personal-ugc/amp/

The 3 E’s of Brand Admiration (and How Marketers Can Foster Them): I’m not an energy-drink person. The color and taste of the stuff kind of creeps me out; and, frankly, I don’t need any more energy than what I get from my morning coffees. That said, there’s something I deeply admire about Red Bull. – by Josh Zywien – http://www.marketingprofs.com/articles/2016/30919/the-3-es-of-brand-admiration-and-how-marketers-can-foster-them

5 vinkkiä: miten yrityksen tone of voice luodaan?: Yrityksen kielenkäyttö riippuu aina siitä, mitä sanotaan, missä sanotaan ja etenkin kenelle sanotaan: millaista kieltä kohdeyleisö käyttää. – by Mari – https://grapevine.fi/2016/10/5-vinkkia-miten-yrityksen-tone-of-voice-luodaan/

Three ingredients for powerful product naming: The name you select for a brand, product or service will clearly have a major impact on how prospects and customers perceive your service, but what are the options for choosing the best name? There are lots of ways to name a business, a service, or a product. – by Bryony Thomas – http://www.smartinsights.com/online-brand-strategy/brand-development/name-product-business/

How to Apply the 80/20 Rule to Brand Management: The concept of the 80/20 rule has been around for a long time. So long, in fact, that most people discount it. But there’s something to be said for simple, tried-and-true methods, and this rule is one of them. It can be applied to anything – including brand management. – Tags: ifttt, twitter – https://mention.com/blog/80-20-brand-management/

How L’Oreal uses personalisation to increase brand loyalty: Similarly, you also might not realise just how many of them are made by L’Oréal. Digital Manager Emmanuel Viennot also gleefully mentioned that it’s not in fact a negative. – by Nikki Gilliland – https://www.econsultancy.com/blog/67839-how-l-oreal-uses-personalisation-to-increase-brand-loyalty/

The Art of Emoji Marketing: 7 Clever Examples From Top Brands: This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Here’s something disturbing: According to data gathered by marketing agency Deep Focus, four out of every 10 millennials would rather engage with pictures than read. – by Matthew Kane – http://blog.hubspot.com/marketing/emoji-marketing-examples

Idiootti, Putkiaivot Oy ja Mela & Meisseli Oy– hyvä nimi on lottovoitto yritykselle: Yrityksen nimen valinnassa tulee ottaa huomioon monia eri asioita. Ennen rekisteröintiä on syytä selvittää, ettei nimi ei loukkaa toisen yrityksen voimassa olevaa toiminimeä, eikä yrityksen tavaramerkkiä. – http://yle.fi/uutiset/idiootti_putkiaivot_oy_ja_mela__meisseli_oy_hyva_nimi_on_lottovoitto_yritykselle/8686275

Why Simple Brands Win: The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. – by Margaret Molloy – https://hbr.org/2015/11/why-simple-brands-win

How Tesla, Under Armour, and Sonos Do Branding: The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. But it is not confined to the tech sector. – by Rasmus Bech Hansen – https://hbr.org/2015/10/how-tesla-under-armour-and-sonos-do-branding

The Transformative Effect of a Well-Built Brand Statement: Jeff asked me to speak about content marketing (one of my favorite topics). But I was an attendee as well. Jeff populated the conference with lots of excellent speakers, some of whom I’d never heard speak before. – by Pamela Wilson – http://www.copyblogger.com/define-brand-grow-business/

Posted in Digitaalinen markkinointi Tagged with:

Visuaalisen tarinankerronnan ja markkinoinnin 13 mielenkiintoista linkkiä

visual photo

Tässä kooste kiinnostavista artikkeleista ja uutisista digitaalisen markkinoinnin alalta. Koosteen teemana on tällä kertaa visuaalinen tarinankerronta ja sen käyttö digitaalisessa markkinoinnissa.

Canva – paras ilmainen kuvankäsittelyohjelma: Meiltä kysytään usein, mikä on paras ilmainen kuvankäsittelyohjelma. Graafinen suunnittelu on olennainen osa sisällöntuotantoa, mutta kaikilla ei ole resursseja hankkia Photoshopia tai aikaa opetella sen käyttöä. – by Henna – Tags: ifttt, twitter – http://www.kuulu.fi/blogi/canva-paras-ilmainen-kuvankasittelyohjelma

How to Create Social Media Marketing Videos Without Appearing On Camera: Do you want to market your business with video? Are you unsure about appearing on camera? – by Megan O’Neill – http://www.socialmediaexaminer.com/how-to-create-social-media-marketing-videos-without-appearing-on-camera/

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You: Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. In fact, wine bars in ancient Rome used to hang bunches of vine leaves outside their door as a nod to the God of Wine, Bacchus. – by Nichole Elizabeth DeMeré – http://blog.hubspot.com/marketing/visual-storytelling-examples#sm.0001aa6msi19x1f8vtv0g1vap0obk

6 ways visual storytelling can bring brand stories to life – Tags: – https://shorthand.com/the-craft/6-ways-visual-storytelling-can-bring-brand-stories-to-life/

These Brands Are ​Killing It With Visual Storytelling: These Brands Are ​Killing I​t With Visual ​Storytelling In an article on the power of brand storytelling, Jim Blasingame, small business expert and entrepreneurship thought leader, wrote, “In a time of rapidly compounding technology generations, the most successful businesses will – http://brandstorytelling.readz.com/brands-killing-it-with-storytelling

6 storytelling techniques for great interaction design: Let’s start by stating this: Not every visual story has to be interactive! Say it again: Your visual story does not have to be interactive to be effective! Your story, however, must be engaging. – by Jerry Cao – http://thenextweb.com/dd/2015/09/08/6-storytelling-techniques-for-great-interaction-design/

Seven Tips For Jumpstarting Your Visual Storytelling Strategy: We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. – by Jessica Gioglio – http://www.convinceandconvert.com/social-media-case-studies/seven-tips-for-jumpstarting-your-visual-storytelling-strategy/

10 Simple Rules of Visual Storytelling: Last week I told you about the biggest trends in web & graphic design for 2016. I feel that one in particular demands further discussion: Visual Storytelling. Visual storytelling is simply the way most brands will decide to go in 2016 & beyond, as they try to tell their story to their customers. – by Ernesto Olivares – https://medium.com/visual-stories/10-simple-rules-of-visual-storytelling-4ee868498447

An Introduction to Visual Storytelling : Tell Better Online Stories: The Lost World, the first stop-motion feature film, is release Oldest portrait carving made (Venus of Brassempouy) Red Bull’s Red Bulletin magazine features highly visual editorial content on sports, music, photography, and more. more views than those without. – https://view.ceros.com/ceros-marketing/visual-storytelling-introduction/

5 Visual Storytelling Trends to Watch Out For in 2016: “We now live in a world where information is potentially unlimited. Information is cheap, but meaning is expensive. Where is the meaning? Only human beings can tell you where it is. We’re extracting meaning from our minds and our own lives.” – by Nayomi Chibana – http://blog.visme.co/visual-storytelling-trends-2016/

Use Storytelling to Explain Your Company’s Purpose: The idea of “purpose” has swept the corporate world. Encouraged by evangelists like Simon Sinek, myriad firms like Nike, Adidas, Pepsi, and Coca-Cola are devoting real time and attention to explaining why they do. The idea of purpose was central to a book I co-authored. – by John Coleman – https://hbr.org/2015/11/use-storytelling-to-explain-your-companys-purpose

4 Steps to Creating Authentic Stories Your Customers Will Want to Read: Authentic stories help powerful brands make deep connections with customers. But that high-level principle creates real-world challenges for content marketers. What is a powerful story and how do you tell it? I’d like to share four tips on how to tell stories that make connections and get results. – by Carol Barash – http://contentmarketinginstitute.com/2015/03/creating-authentic-stories-customers/

Storytelling Through the Category Page: When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books? But I found a fantastic example of storytelling right in the category results page on Burton.com, under its 13 Things feature. – by Linda Bustos – http://www.getelastic.com/storytelling-through-the-category-page/

Aiheeseen liittyen on lisää mielenkiintoisia linkkejä aiemmassa artikkelissa.

Posted in Digitaalinen markkinointi Tagged with: ,

Digitaalisen markkinoinnin 20 mielenkiintoista linkkiä

Tässä kooste kiinnostavista artikkeleista ja uutisista digitaalisen markkinoinnin alalta.

Startup Stock Photos: LOAD MORE – by @estrattonbailey – http://startupstockphotos.com/

Free high quality photos · Pexels: Loading… Choose your language: ✕ – https://www.pexels.com/

15 Top Websites to Find Free Images For Your Content Marketing: Finding an online library stocked with pictures that are of high quality and available to use for free can be a daunting task. All the effort you are putting in selecting your search words seem to only yield images that either vaguely agree with your needs or are completely irrelevant. – by Amy Cowen – Tags: ifttt, twitter – http://www.jeffbullas.com/2015/03/17/15-top-websites-to-find-free-images-for-your-content-marketing/

5 engaging visual content formats that aren’t infographics: There’s no telling how many times marketers have uttered the phrase, “Let’s turn this data into an infographic” since this visual format shot to popularity several years ago. Infographics have become popular for good reason. – by Kerry Jones – http://marketingland.com/5-engaging-visual-content-formats-arent-infographics-170686

6 Visual Apps for Creating Social Media Content: Do you need to create content on the go? Looking for mobile apps to help? – by Kristi Hines – http://www.socialmediaexaminer.com/6-visual-apps-for-creating-social-media-content/

9 Visual Tools to Create Awesome Social Media Images: Do you want to create professional-grade social media visuals? Are you looking for budget-friendly tools to help? – by James Scherer – http://www.socialmediaexaminer.com/9-visual-tools-to-create-awesome-social-media-images/

Six Essentials for Good Storytelling—and Great Content Marketing: “Storytelling” is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it’s a borderline cliché buzzword. And, like “content marketing,” at times ambiguous. – by Jennifer Smoldt – http://www.marketingprofs.com/articles/2016/30493/six-essentials-for-good-storytelling-and-great-content-marketing

Six Steps to Creating a Successful Infographic for Your Business [Infographic]: Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here’s how to get started. First, “identify what your target audience will be interested in,” states SerpLogic in its infographic. – by Verónica Jarski – http://www.marketingprofs.com/chirp/2016/30917/six-steps-to-creating-a-successful-infographic-for-your-business-infographic

11 Essential Tools to Make Small Business Branding Easy: As you know, your small business’s brand is everything when marketing yourself and your company. The online marketplace is crowded, and you need to make sure you stand out from your competitors. – Tags: ifttt, twitter – https://mention.com/blog/small-business-branding/

PixTeller makes designers (almost) obsolete: PixTeller is a unique little service. Created by a Romanian web designer, Alexandru Roznovat, it is a sort of instant design studio with plenty of ready-made templates so you can create clever Instagram memes or fun book cover designs in a few seconds. – by John Biggs – http://techcrunch.com/2017/01/02/pixteller-makes-designers-almost-obsolete/

10 Visual Content Marketing Statistics for 2017: We all know that the use of visual content in marketing is not going anywhere anytime soon. In the last couple of months, I’ve been getting tons of emails from eager marketers looking for insights into possible marketing trends for 2017. – by Nadya Khoja – https://venngage.com/blog/visual-content-marketing-statistics/

Kuvien hakukoneoptimointi − To do -lista hakukoneoptimointiin: Aikaisemmin Aatu kirjoittikin informatiivisen blogipostauksen siitä, mistä löydät hyviä kuvia kotisivuillesi. Artikkelissa listattiin hyviä käytäntöjä liittyen kuvien käyttöön sekä paikkoja, joista löydät laadukkaita kuvia sivuillesi. – by see all – http://www.digimarkkinointi.fi/blogi/kuvien-hakukoneoptimointi

Sticker Sprites bring branding to Snapchat: Sticker sprites enable you to bring your own graphics to your snapstories. This gives you possibilities beyond emojis, default stickers and geofilters. Snapchat has a ton of cool emojis and stickers that you can use to personalize your snaps. – by Jukka Mäenpää – http://blog.dingle.fi/en/sticker-sprites-bring-branding-to-snapchat

Ilmaiset kuvapankit: Tämä on päivitetty versio suositulle blogiartikkelille ”10 vaihtoehtoa tylsille kuvapankeille”. — Valokuvaus ja visuaalisuus ovat olleet digitaalisen viestinnän nousevia kulmakiviä viime vuodet. – by Jarkko Sjöman – http://jarkkosjoman.com/henkilobrandays/ilmaiset-kuvapankit/

10 Photoshop Tips and Tricks for Beginners: Did you know 2016 marks 26 years since the miracle of Photoshop came into our lives. Even if you’ve never used the program, you can’t deny the impact that this photo-editing software has made on our lives. – http://www.wix.com/blog/2016/10/10-photoshop-tips-and-tricks-for-beginners/

Yritykset rakastavat animaatiota, koska se näyttää sen mihin video ei taivu: Yhä useampi yritys käyttää nykyisin animaatiotekniikkaan perustuvia esitysmuotoja. Animaatioilla esitellään ja analysoidaan tuotteita ja tuotantoprosesseja. Niiden avulla voidaan esittää myös asioita ja ilmiöitä, joihin perinteiset esitystavat eivät edes taivu. – http://yle.fi/uutiset/yritykset_rakastavat_animaatiota_koska_se_nayttaa_sen_mihin_video_ei_taivu/9200230

3 Video Storytelling Tools for Social Marketers: Do you want to create social media videos for your business? Is your lack of video creation skills holding you back? – by Lisa Larson-Kelley – http://www.socialmediaexaminer.com/3-video-storytelling-tools-for-social-marketers/

Visme and Venngage: We Evaluate 2 Top Image Creation Tools: In an age where images that brands post online are expected to be “picture-perfect” at all times, there is a crowded field of tools offering to help address this need. While the work you are presenting may be crystal clear in your mind, others may find it hard to follow your line of thinking. – by Jarrett Chouinard – https://www.socialmediaexplorer.com/content-sections/tools-and-tips/visme-venngage-evaluation-top-image-creation-tools/

21 Video Marketing Ideas for Small-Business Budgets [Infographic]: Lights, camera… budget-buster? Small-business marketers often forgo video marketing for fear it’ll be prohibitively expensive. But it doesn’t have to be. – by Barry Feldman – http://www.marketingprofs.com/chirp/2016/29791/21-video-marketing-ideas-for-small-business-budgets-infographic

Social Media Visuals: How to Easily Create Visuals Without a Designer: Do you use visuals in your social media? Want tools and tips to help you create images? – by Michael Stelzner – http://www.socialmediaexaminer.com/social-media-visuals-how-to-easily-create-visuals-without-a-designer/

Posted in Digitaalinen markkinointi

Digitaalisen markkinoinnin 19 mielenkiintoista linkkiä

Tässä kooste kiinnostavista artikkeleista ja uutisista digitaalisen markkinoinnin alalta.

11 Awesome Tools for Hassle-Free Influencer Outreach: Your influencer campaign is so close to the official kickoff. You’ve built your strategy and, thanks to some influencer research, your targets have been acquired. Get ready, because it’s finally time to make those connections. Time to send some outreach emails. – Tags: ifttt, twitter – https://mention.com/blog/influencer-outreach-tools/

20 Free Design Tools for Ecommerce Merchants: Whether building an ecommerce store from scratch or just freshening its look, merchants can find plenty of help with free online design tools. Here is a list of free online design tools for merchants. – by Bio, RSS Feed – http://www.practicalecommerce.com/articles/125406-20-Free-Design-Tools-for-Ecommerce-Merchants

19 Tools to Create Social Media Content: Are you looking for new ways to create content? Interested in tools that can help you? – by Alex Navarro – http://www.socialmediaexaminer.com/19-tools-to-create-social-media-content/

5 Essential content curation tools: Content marketing continues to grow in importance with brands investing more in both content generation and distribution. These tools help with a wide variety of tasks for content generation from ideas for headlines and blog articles to easy-to-use image and video tools and grammar checking. – by Robert Allen – http://www.smartinsights.com/content-management/content-marketing-tools/5-essential-content-curation-tools/

26 Free SEO Tools for Merchants: To optimize your website for search engines, you need a variety of tools to monitor performance and discover opportunities. Fortunately, many of those tools are free. Here is a list of free search-engine-optimization tools. – by Bio, RSS Feed – http://www.practicalecommerce.com/articles/97619-26-Free-SEO-Tools-for-Merchants

14 Video Tools for Social Media Marketers: Do you want to add video to your social media marketing? Are you looking for tools to simplify your video production? – by Mari Smith – http://www.socialmediaexaminer.com/14-video-tools-for-social-media-marketers/

27+ Handy Tools for Better Visual Content Marketing : Editor’s note: Considering how rapidly visual trends come and go, we felt it was time to update this post. Outstanding visual content doesn’t require the complex process we imagery-impaired, design-phobes think it does. – by Jodi Harris – http://contentmarketinginstitute.com/2015/10/tools-visual-content-marketing/

23 Social Media Tools That Experts Use to Streamline Their Marketing: Wikipedia lists 200+ well-known social networking websites. For businesses, every social media platform is an opportunity to connect with their target audience. But. it’s a double-edged sword. Strategizing and managing even a couple of social media platforms is a daunting task. – by Neil Patel – http://neilpatel.com/2015/09/24/23-social-media-tools-that-experts-use-to-streamline-their-marketing/

18 Free Tools to Test Your Website: Need some free help with your website? There are a variety of free tools available to test your website so that it performs well and meets established online standards. Here is a list of free tools to test your website. – by Bio, RSS Feed – http://www.practicalecommerce.com/articles/93088-18-Free-Tools-to-Test-Your-Website

99 Killer Online Marketing Tools to Streamline Your Efforts: To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. – by Larry Kim – http://smallbiztrends.com/2015/08/online-marketing-tools-list.html

10 Easy-to-Use Tools for Creating Animated Images and Videos: Even if you’re already on the visual content bandwagon, it can be a struggle to actually start creating it — especially when you’re trying to communicate complex, detailed, and abstract topics. So what’s a marketer to do? – by Ann Smarty – http://blog.hubspot.com/marketing/animated-images-videos-tools

18 Tools for Better Content Creation: Improve Your Writing with Less Effort: Currently, I post one massive blog post every weekday, plus I do guest posting. And I have other work too. The main thing I pride myself on is creating high quality content. – by Neil Patel – https://www.quicksprout.com/2015/08/21/18-tools-for-better-content-creation-improve-your-writing-with-less-effort/

Updated! A Master List of Social Media Marketing Management Tools: Tools make reaching social media marketing goals possible. Whether you’re a soloprenuer or a multinational enterprise, it’s nearly impossible to manage a social media marketing program without using 3rd party tools. – http://www.toprankblog.com/2015/07/social-media-marketing-tools/

17 fantastically useful tools for content writers and bloggers: Our market-leading Daily Pulse newsletter is an invaluable source for digital and ecommerce analysis, inspiration and learning. Econsultancy’s Digital Transformation programme helps companies identify the gaps between where they are and where they need to be, then closes them. – by Christopher Ratcliff – https://econsultancy.com/blog/66187-17-fantastically-useful-tools-for-content-writers-and-bloggers/

7 Indispensable Website Graders and Content Scores : SEJ: You can audit your content in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into I’m the type to always plug our Buffer blog URL into a tool to get feedback. – by Kevan Lee – http://www.searchenginejournal.com/7-indispensable-free-website-graders-content-scores/121935/

The key components of a content manager’s editorial calendar: Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. Working from one editorial calendar is essential for the long-term success of your blog. – by Brian Honigman – http://thenextweb.com/socialmedia/2015/02/07/key-components-content-managers-editorial-calendar/

7 indispensable (and free!) website graders and content scores: This post originally appeared on the Buffer blog. You can audit your content in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into – by Kevan Lee – http://thenextweb.com/dd/2014/11/09/7-indispensable-free-website-graders-content-scores/

29 free Internet tools to improve your marketing starting today: This post originally appeared on the Buffer blog. While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it. – by Courtney Seiter – http://thenextweb.com/socialmedia/2014/02/24/29-free-internet-tools-improve-marketing-starting-today/#!Aexsy

24 Simple and Free SEO Tools to Instantly Improve Your Marketing: Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. – by Kevan Lee – Tags: buffer – https://blog.bufferapp.com/free-seo-tools

Posted in Digitaalinen markkinointi

Digitaalisen markkinoinnin mielenkiintoiset linkit 21.2.2016

Tässä kooste kiinnostavista artikkeleista ja uutisista digitaalisen markkinoinnin alalta.

Carlsberg: Probably the best content strategy in 2015…: Carlsberg’s ‘Newsroom’ felt like a standout content strategy in 2015, combining old-school acumen and great creative with modern PR. The multichannel project began in March 2015, underpinned by Fold7, TMS, OMD and CliffordFrench, and went on to win a Masters of Marketing award. – by Ben Davis – https://econsultancy.com/blog/67373-carlsberg-probably-the-best-content-strategy-in-2015/

How can brands tackle the collaborative economy? 25+ case studies: Upcoming SlideShare Loading in…5 × How can brands tackle the collaborative economy? 25+ case studies LaMercatique BY GREGORY POUY WITH LOVE THE FUTURE OF SOCIAL HOW CAN BRANDS TACKLE THE COLLABORATIVE ECONOMY? LaMercatique Gregory Pouy Marketing artisan in a Digital age gregory.pouy@lamercatique. – by Keynote Author – http://www.slideshare.net/gregfromparis/how-can-brands-tackle-the-collaborative-economy-25-case-studies

A Newbie’s Guide to A/B-Testing [Infographic]: A/B-testing can help you make informed decisions about your marketing strategies and get the most out of your Web traffic. Here’s what you need to know to get started. – by Verónica Maria Jarski – http://www.marketingprofs.com/chirp/2016/29118/a-newbies-guide-to-a-b-testing-infographic

19 Free Email-marketing Tools, to Improve Results: Email marketing continues to be an effective way to reach customers and prospects. And there are a variety of free online tools available to help you enhance your email campaigns. Here is a list of free tools to improve your email marketing. – by Bio, RSS Feed – http://www.practicalecommerce.com/articles/95803-19-Free-Email-marketing-Tools-to-Improve-Results

Why does Chinese web design look so ‘busy’? Part two: We recently did a brief analysis about why Chinese websites look ‘busy’ to people who are used to Western design. What was originally intended as a light-hearted post to point out the difference between Chinese and Western sites inspired debate both on our site and off. – by Jeff Rajeck – https://econsultancy.com/blog/67509-why-does-chinese-web-design-look-so-busy-part-two/

Automated Marketing: 6 Simple Steps and 18 Amazing Resources: The promises of automated marketing are big: more leads, more conversions, more sales … less work. As early as 2013, the Lenskold Group found that “63% of companies that are outgrowing their competitors use marketing automation. – http://blog.kissmetrics.com/automated-marketing/

The Absolute Beginner’s Guide to Google&nbspAnalytics: If you don’t know what Google Analytics is, haven’t installed it on your website, or have installed it but never look at your data, then this post is for you. – by Kristi Hines – https://moz.com/blog/absolute-beginners-guide-to-google-analytics

Understanding The Essence of Google AdWords (Infographic): For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers. – https://blog.kissmetrics.com/understanding-google-adwords/

Learn the Basics of Color Theory to Know What Looks Good: Colors are important to making things look good, whether it’s the clothes you wear or the presentation you give at work. But not everyone instinctively knows that orange and blue is a perfect combination. – by Mihir Patkar – http://lifehacker.com/learn-the-basics-of-color-theory-to-know-what-looks-goo-1608972072

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Markkinointi-iltamat

Osallistuin Suomen yrittäjien yms. sponsoroimaan tapahtumaan Kemissä. Yrityksiä ja yrittäjiä oli paikalla paljon. Illan vetäjänä toimi Pasi Rautio. Alla muutama huomio ja muistiinpano tapahtumasta.

Posted in Digitaalinen markkinointi Tagged with:

Northern Service Day 2016

Osallistuin kuluneella viikolla NSD-tapahtumaan Oulussa. Alla muutamia huomioita ja muistiinpanoja tapahtumasta.

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Digitaalisen markkinoinnin mielenkiintoiset linkit 14.2.2016

Tässä linkkejä kiinnostaviin digitaalisen markkinoinnin artikkeleihin ja uutisiin.

Data visualization: 14 jaw-dropping examples: Sounds like a buzzword, but actually makes a lot of sense. Data visualization is the art of presenting often complex datasets in a visually engaging way.  In his 2010 TED talk, David McCandless argued that sight has by far the fastest and biggest bandwidth of any of the five senses. – by Jack Simpson – https://econsultancy.com/blog/67465-data-visualization-14-jaw-dropping-examples/

Convert Your Content Into Slides to Increase Website Traffic: With so many kinds of content marketing, how do you choose the best methods? In my opinion, the more content methods you use, the better. Why? Because more methods mean more traffic. – by Neil Patel – http://contentmarketinginstitute.com/2016/02/convert-content-slides/

Digital Transformation Requires Total Organizational Commitment: By now you’ve surely heard that moving forward, every company will be a software company, and that shift is happening now as companies large and small scramble to transform into digitally-driven organizations. Wherever you turn, businesses are facing tremendous disruptive pressure. – by Ron Miller – http://techcrunch.com/2016/01/31/digital-transformation-requires-total-organizational-commitment/

6 Steps to Create a Bare Bones and Profitable Social Media Plan: You can’t achieve success in any area of marketing without taking action. But it’s possible to take action too quickly. – by Neil Patel – http://www.quicksprout.com/2016/02/01/6-steps-to-create-a-bare-bones-and-profitable-social-media-plan/

The Soft Skills of Great Digital Organizations: Smart organizations have recognized that introducing new technology into the workplace isn’t about hardware or software: it’s about wetware, also known as human beings. – by Alexandra Samuel – https://hbr.org/2016/02/the-soft-skills-of-great-digital-organizations

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More: It’s an exciting time to be a content marketer. But it’s also a challenging time. As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. – by Nichole Elizabeth DeMeré – http://blog.hubspot.com/marketing/toolbox-for-data-storytelling

Why do Chinese websites look so busy?: Anyone who has worked with a Chinese company or had to run a campaign in China knows that their design sense is different. One thing that jumps out the most though, is that their websites look very ‘busy’. Why is that?   – by Jeff Rajeck – https://econsultancy.com/blog/67466-why-do-chinese-websites-look-so-busy/

7 ways to automate social media: Social media is an essential part of 21st century life. And, that’s especially true for business owners who are looking to connect with customers, influencers and even potential investors. While having a social media marketing strategy is a necessity, it can become extremely time consuming. – by John Rampton – http://mashable.com/2016/02/01/automate-social-media/

SEO 101: Link Building: What Not to Do: A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. – by Larry Kim – https://www.searchenginejournal.com/seo-101-link-building-not/154826/

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Digitaalisen markkinoinnin katsaus 2016-01-31 – 2016-02-06

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Digitaalisen markkinoinnin katsaus 2016-01-24 – 2016-01-30

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