Brändin rakentamisen 12 mielenkiintoista linkkiä

Tässä kooste kiinnostavista artikkeleista ja uutisista digitaalisen markkinoinnin ja brändin rakentamisen alalta.

How to Build an Authentic Brand With a Remarkable Voice: Businesses today have more ways than ever to connect with their customers. Traditional methods like radio and television are still effective, but now, they can reach out to potential customers in their own homes through channels including social media, email, video and SMS messaging. – by Guest –

Brands – Get Personal with UGC – Tags: –

The 3 E’s of Brand Admiration (and How Marketers Can Foster Them): I’m not an energy-drink person. The color and taste of the stuff kind of creeps me out; and, frankly, I don’t need any more energy than what I get from my morning coffees. That said, there’s something I deeply admire about Red Bull. – by Josh Zywien –

5 vinkkiä: miten yrityksen tone of voice luodaan?: Yrityksen kielenkäyttö riippuu aina siitä, mitä sanotaan, missä sanotaan ja etenkin kenelle sanotaan: millaista kieltä kohdeyleisö käyttää. – by Mari –

Three ingredients for powerful product naming: The name you select for a brand, product or service will clearly have a major impact on how prospects and customers perceive your service, but what are the options for choosing the best name? There are lots of ways to name a business, a service, or a product. – by Bryony Thomas –

How to Apply the 80/20 Rule to Brand Management: The concept of the 80/20 rule has been around for a long time. So long, in fact, that most people discount it. But there’s something to be said for simple, tried-and-true methods, and this rule is one of them. It can be applied to anything – including brand management. – Tags: ifttt, twitter –

How L’Oreal uses personalisation to increase brand loyalty: Similarly, you also might not realise just how many of them are made by L’Oréal. Digital Manager Emmanuel Viennot also gleefully mentioned that it’s not in fact a negative. – by Nikki Gilliland –

The Art of Emoji Marketing: 7 Clever Examples From Top Brands: This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Here’s something disturbing: According to data gathered by marketing agency Deep Focus, four out of every 10 millennials would rather engage with pictures than read. – by Matthew Kane –

Idiootti, Putkiaivot Oy ja Mela & Meisseli Oy– hyvä nimi on lottovoitto yritykselle: Yrityksen nimen valinnassa tulee ottaa huomioon monia eri asioita. Ennen rekisteröintiä on syytä selvittää, ettei nimi ei loukkaa toisen yrityksen voimassa olevaa toiminimeä, eikä yrityksen tavaramerkkiä. –

Why Simple Brands Win: The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. – by Margaret Molloy –

How Tesla, Under Armour, and Sonos Do Branding: The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. But it is not confined to the tech sector. – by Rasmus Bech Hansen –

The Transformative Effect of a Well-Built Brand Statement: Jeff asked me to speak about content marketing (one of my favorite topics). But I was an attendee as well. Jeff populated the conference with lots of excellent speakers, some of whom I’d never heard speak before. – by Pamela Wilson –

Visuaalisen tarinankerronnan ja markkinoinnin 13 mielenkiintoista linkkiä

Tässä kooste kiinnostavista artikkeleista ja uutisista digitaalisen markkinoinnin alalta. Koosteen teemana on tällä kertaa visuaalinen tarinankerronta ja sen käyttö digitaalisessa markkinoinnissa.

Canva – paras ilmainen kuvankäsittelyohjelma: Meiltä kysytään usein, mikä on paras ilmainen kuvankäsittelyohjelma. Graafinen suunnittelu on olennainen osa sisällöntuotantoa, mutta kaikilla ei ole resursseja hankkia Photoshopia tai aikaa opetella sen käyttöä. – by Henna – Tags: ifttt, twitter –

How to Create Social Media Marketing Videos Without Appearing On Camera: Do you want to market your business with video? Are you unsure about appearing on camera? – by Megan O’Neill –

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You: Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. In fact, wine bars in ancient Rome used to hang bunches of vine leaves outside their door as a nod to the God of Wine, Bacchus. – by Nichole Elizabeth DeMeré –

6 ways visual storytelling can bring brand stories to life – Tags: –

These Brands Are ​Killing It With Visual Storytelling: These Brands Are ​Killing I​t With Visual ​Storytelling In an article on the power of brand storytelling, Jim Blasingame, small business expert and entrepreneurship thought leader, wrote, “In a time of rapidly compounding technology generations, the most successful businesses will –

6 storytelling techniques for great interaction design: Let’s start by stating this: Not every visual story has to be interactive! Say it again: Your visual story does not have to be interactive to be effective! Your story, however, must be engaging. – by Jerry Cao –

Seven Tips For Jumpstarting Your Visual Storytelling Strategy: We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. – by Jessica Gioglio –

10 Simple Rules of Visual Storytelling: Last week I told you about the biggest trends in web & graphic design for 2016. I feel that one in particular demands further discussion: Visual Storytelling. Visual storytelling is simply the way most brands will decide to go in 2016 & beyond, as they try to tell their story to their customers. – by Ernesto Olivares –

An Introduction to Visual Storytelling : Tell Better Online Stories: The Lost World, the first stop-motion feature film, is release Oldest portrait carving made (Venus of Brassempouy) Red Bull’s Red Bulletin magazine features highly visual editorial content on sports, music, photography, and more. more views than those without. –

5 Visual Storytelling Trends to Watch Out For in 2016: “We now live in a world where information is potentially unlimited. Information is cheap, but meaning is expensive. Where is the meaning? Only human beings can tell you where it is. We’re extracting meaning from our minds and our own lives.” – by Nayomi Chibana –

Use Storytelling to Explain Your Company’s Purpose: The idea of “purpose” has swept the corporate world. Encouraged by evangelists like Simon Sinek, myriad firms like Nike, Adidas, Pepsi, and Coca-Cola are devoting real time and attention to explaining why they do. The idea of purpose was central to a book I co-authored. – by John Coleman –

4 Steps to Creating Authentic Stories Your Customers Will Want to Read: Authentic stories help powerful brands make deep connections with customers. But that high-level principle creates real-world challenges for content marketers. What is a powerful story and how do you tell it? I’d like to share four tips on how to tell stories that make connections and get results. – by Carol Barash –

Storytelling Through the Category Page: When you think of storytelling in an online store, what comes to mind? Product page copy? Embedded video? Blogs? Look-books? But I found a fantastic example of storytelling right in the category results page on, under its 13 Things feature. – by Linda Bustos –

Aiheeseen liittyen on lisää mielenkiintoisia linkkejä aiemmassa artikkelissa.